About us
By Golfers, for Golfers: The Story Behind PowerXtroke
Every great golfer knows that the game is decided in moments of maximum pressure. A putt to save par, an approach shot over water, a drive on the 18th hole with the match on the line. Our story begins in one of those moments.
The Origin: A Grip That Cost a Match
It was the 16th hole of a club final. A hot, humid day. Our founder, a passionate golfer just like you, faced a crucial shot. As he started his downswing, he felt his hand slip for a fraction of a second, just a whisper. It was enough to open the clubface and send the ball out of bounds. The match, and months of preparation, vanished because of a grip made slippery by sweat and sunscreen.
That frustration was the starting point. How was it possible that an investment of thousands of euros in high-tech clubs could be betrayed by something as basic as dirt? The investigation began. It wasn't just the grip. It was the grooves on the wedges, blinded by dirt and grass, unable to generate the necessary spin to stop the ball on the green. It was the club heads, losing their shine and beginning to show signs of corrosion from moisture.
The Search: The Incomplete Solution
The search for a solution was disappointing. Homemade methods—water, dish soap, old toothbrushes—offered mediocre results and required an arsenal of disparate products. On the other hand, "specialized" products were often single solutions that didn't address the problem comprehensively. There was no complete system, no "all-in-one" kit that treated each part of the club with the specific, professional care it deserved. The serious golfer needed a serious solution.
The Creation: PowerXtroke is Born
If the solution didn't exist, it had to be created. Thus, PowerXtroke was born. We partnered with chemists and materials experts to develop formulas that were relentless on dirt but respectful of the equipment. Formulas capable of restoring the tackiness of the most modern grips without drying them out, cleaning the finest grooves without being abrasive, and polishing the most delicate finishes, like chrome or stainless steel, without leaving marks.
Our obsession with detail led us to design each tool for its purpose. A bristle brush—nylon for woods and irons—that cleans effectively without causing damage. Waffle-weave microfiber towels, designed to trap dirt and absorb moisture like no other material. And an innovative portable tool to keep equipment in optimal condition right on the golf course.
